Archive for Trends
The Tweet is On for the St. Louis Cardinals
To say the St. Louis Cardinals had a miraculous season in 2011 is an understatement. They captured our hearts and our minds with one of the more magical stories in sports history. It was the stuff of fairy tales and we felt it deserved something special in return for both the team and the fans. [...]
This Week in Digital: November 11, 2011
Veteran’s Day, The Last Binary Date of the Century or a celebration of the latest incarnation The Doctor from Doctor Who. However you mark the occasion, you may want to take a moment to browse some of the big news in the digital space this week. Anybody who is anybody was releasing or announcing something [...]
This Week in Digital: November 4, 2011
Remember, remember, the 4th of November. Why? Because it’s Friday and I’ve got another round of “This Week In Digital” for you. The Shirt Off Their Back It seems like every time a news story breaks about a company’s use (or lack of use) of Twitter or Facebook, it’s a lesson “What Not To Do”. [...]
St. Louis emotions show during World Series Game 6
Thursday’s St. Louis Cardinals World Series Game 6 was probably the most exciting game in Major League Baseball history. The game was an emotional roller-coaster. We decided it would be fun to do a quick analysis of the tweet-stream flowing into STLTweetsduring the game time. The graph below plots the “relative emotion” in 5 minute [...]
This Week in Digital: October 28th, 2011
Everybody okay out there? I don’t know if it’s the change in the weather, baseball fever or the upcoming Halloween weekend, but something is definitely in the air in the digital space. How Not To Do Social Media – Part the First ChapStick’s marketing teams made a series of Social Media blunders this week. First, [...]
