Archive for Student
Harry Potter and the Social Media Generation
Helping out a charity is as simple as clicking 1-2-3 with Facebook. In the time it took you to read that, I just invited 500 friends to vote for A Spring of Hope, a non-profit dedicated to bringing safe drinking water to children in rural African schools. Chase Community Giving is hosting another $5 million [...]
So you want to be an advertising pro?
Yesterday we received an email from a person pursuing a career in marketing and advertising. He asked for some advice on how to prepare himself for the real world of advertising. Here is a list of recommendations for anyone who wants to excel in this industry: Read as much as you can: Industry trades, books, [...]
A lesson in isolating your target demographic: The Sprite Step Off
Coca-Cola finds their Sprite brand extension in hot water this week after backtracking, naming two co-winners for their first ever Sprite Step Off program. The competition, designed to celebrate the history and heritage of collegiate stepping, concluded on Saturday with the Epsilon chapter of Zeta Tau Alpha winning the competition and taking home the first [...]
Outdated Academics: Still waiting for design schools to catch up
We need to evolve our design curricula… account for the evolving trends in communication rather than base our standards on outdated mediums that have evolved into a commodity. By embracing digital media design, students also become more marketable and attractive to prospective employers.
