Archive for Strategy
Digital and the Deliberate Consumer
A new report from PriceWaterhouseCoopers re-affirms our analysis of post-recession consumer attitudes: Shoppers will be more deliberate and purposeful in their spending due to high levels of unemployment and personal debt. Boomers in particular will show more pragmatic shopping behaviors as they focus more attention on rebuilding their nest eggs. So what does this mean [...]
A lesson in isolating your target demographic: The Sprite Step Off
Coca-Cola finds their Sprite brand extension in hot water this week after backtracking, naming two co-winners for their first ever Sprite Step Off program. The competition, designed to celebrate the history and heritage of collegiate stepping, concluded on Saturday with the Epsilon chapter of Zeta Tau Alpha winning the competition and taking home the first [...]
A provocative forecast
“Who says the future needs an advertising agency?” On his blog, “what consumes me”, Bud Caddell attempts to answer this, stirring the pot and causing some to shift uncomfortably in their seats.
