Archive for Marketing
This Week in Digital: November 11, 2011
Veteran’s Day, The Last Binary Date of the Century or a celebration of the latest incarnation The Doctor from Doctor Who. However you mark the occasion, you may want to take a moment to browse some of the big news in the digital space this week. Anybody who is anybody was releasing or announcing something [...]
This Week in Digital: November 4, 2011
Remember, remember, the 4th of November. Why? Because it’s Friday and I’ve got another round of “This Week In Digital” for you. The Shirt Off Their Back It seems like every time a news story breaks about a company’s use (or lack of use) of Twitter or Facebook, it’s a lesson “What Not To Do”. [...]
This Week in Digital: October 28th, 2011
Everybody okay out there? I don’t know if it’s the change in the weather, baseball fever or the upcoming Halloween weekend, but something is definitely in the air in the digital space. How Not To Do Social Media – Part the First ChapStick’s marketing teams made a series of Social Media blunders this week. First, [...]
Book Review: Social Media Analytics by Marshall Sponder
As the President of the St. Louis chapter of the Social Media Club I’m lucky enough to sit on a book review panel that reviews professional books covering industry topics. This is a re-post from socialmediaclub.org book review a few weeks ago. Marshall Sponder is the author of Web Metrics Guru as well as a columnist [...]
The State of Online Influence and STL Index
If your neighbor tells you to try a new restaurant, would you? What if an associate mentions it in passing? How about a random person on the street? When your significant other gets excited about a new product and wants you to buy it… do you? The answer depends on their influence. Influence is trust. [...]
