Archive for Education
Book Review: Social Media Analytics by Marshall Sponder
As the President of the St. Louis chapter of the Social Media Club I’m lucky enough to sit on a book review panel that reviews professional books covering industry topics. This is a re-post from socialmediaclub.org book review a few weeks ago. Marshall Sponder is the author of Web Metrics Guru as well as a columnist [...]
The iPad as an Educational Device
As the younger generation becomes more tech savvy, it is no surprise that the online community is speculating that the iPad will become the ‘Toy of the Year’. This seems a bit outlandish, thinking that small children would be interested in a portable computer, but parents are finding that this is the perfect device.
So you want to be an advertising pro?
Yesterday we received an email from a person pursuing a career in marketing and advertising. He asked for some advice on how to prepare himself for the real world of advertising. Here is a list of recommendations for anyone who wants to excel in this industry: Read as much as you can: Industry trades, books, [...]
Outdated Academics: Still waiting for design schools to catch up
We need to evolve our design curricula… account for the evolving trends in communication rather than base our standards on outdated mediums that have evolved into a commodity. By embracing digital media design, students also become more marketable and attractive to prospective employers.
