Tidy Cats
It’s A “Dirty” Job. And We Love Doing It. For More Than Six Years, Infuz Has Been The Digital Agency For Purina® Litter Brands.
In 2005 the Purina® litter brands enlisted our help with their digital presence. It was in need of a creative boost that would help all three of their brands better connect with customers. Today, we have spent the past six years as the digital agency for Purina® Tidy Cats®, the largest cat litter brand in North America, and the complete Purina litter family including: Tidy Cats®brand Cat Litter, Yesterday’s News® Brand Litter and the BREEZE® Brand Litter System.
For each brand, we’ve created and developed:
- Brand Websites
- Online Communities
- Digital Games
- Social Media Presences & Community Management
- Emails (These have consistently performed above industry average)
- Interactive Promotions & Flash Applications
- Sweepstakes
- Contests
- User Submitted Engagement
- Online Coupons
- Cause Marketing
- Video Content
- Mobile Applications
- Brand Strategy
We also regularly collaborate with partner agencies for major promotions and projects. For example, we work with agencies specialized in PR, broadcast, and media buying. Our experience and successes demonstrate that we know how to play well with others, always keeping client goals in clear focus.
To list just a few examples of our Purina® Tidy Cats® digital work:
Tidy Cats® Search for America’s Most Welcoming Home Contest
We asked cat owners to submit photos and write an essay about what makes their home truly welcoming. This was in support of the Purina® Tidy Cats® brand position that it helps: “Keep your home smelling like home.” Judges selected a winner who received a $5,000 prize and a private dinner party with family, friends and a celebrity chef.
Cat Nap Climb Online Game
We created the concept and helped develop an online game where users control a cat that leaps from cloud to cloud through a kitty-themed dreamland. Points are scored for successful jumps and collecting bonus icons representing the formulas of the Purina® Tidy Cats® litter. User’s are encouraged to finish on top of the official leader board!
http://www.tidycats.com/PetProjects/CatnapClimb.aspx
Trees Of Tomorrow – Yesterday’s News® Brand Litter
In an effort to Replant, Reuse and Recycle in 2011, we asked environmentally passionate cat owners to create and plant a tree in our virtual forest. In return, Yesterday’s News donates $1 to the National Arbor Day Foundation so they can plant a “real” tree in honor of the virtual planted tree, up to $10,000. Users can select the type of leaf, trunk, flair and choose to plant their tree in one of six unique landscaped worlds.
www.yesterdaysnews.com/treesoftomorrow
We’ve gone into more detail about two other exciting Tidy Cats projects here:
Purina® Tidy Cats® Online Community >
Purina® Tidy Cats® Email Campaign Successes >
